The media and entertainment industries have likewise changed their directions, eschewing the status quo and embracing current digital transformation trends. Artificial intelligence, augmented reality, customized content, smarter advertising, and other technological advancements have completely changed the media and entertainment industry. Thanks to the SAP software solution, the media sector now has great potential to strengthen ties with a suitable set of targeted viewers.
The worldwide media and entertainment industry is evolving as audiences continue to consume content in unique and unexpected ways. Additionally, they believe that media and entertainment creators will be aware of them and generate content that adheres to their interests.
SAP S/4HANA® enables these firms to grow. It is a phase in a transformation process that transitions firms from an ERP environment that is uniquely suited to them to a more uniform and uncomplicated digital core that can support data and innovation.
It is wrong to consider SAP S/4HANA to be a functional or technological upgrade. It combines flexible technical advancements, legal requirements, and predictive capabilities to provide real-time information to assist corporate decision-makers in making better decisions. It is a new and improved way of working and a more reliable and robust platform.
SAP S/4HANA is a prime example of innovation. With experience, Capgemini can create, develop, and manage the solutions that provide media and entertainment companies a competitive edge. Read Seizing the SAP S/4HANA Opportunity to find out how SAP S/4HANA may start the transition to a data-driven company that can handle all financial commitments.
Mr. Richard Whittington, Senior Vice President of Media Business Solutions at SAPSE, claims that there has been a digital transformation in the media industry. Customers may use SAP S/4 HANA to simplify with a digital core, accelerate strategic decision-making, optimize daily business operations, and streamline data models. “We see the winners as those organizations that can develop enduring customer relationships powered by engaging individualized content,” says the company.
Media companies must digitize if they wish to boost income and save expenses by simplifying their operations. The value of the digital economy is determined by how the customer is treated. Value is typically created by novel, distinctive technical solutions that are supported by and coordinated by digital core solutions. The digital business framework, a platform for innovation and business process optimization, connects the Internet of Things, the supply chain, the workforce, and the customers. As they reinvent their whole organization, businesses need an IT infrastructure that provides stability and long-term reliability for the core business operations while also allowing for flexibility in areas where change is continuously occurring.
As they reinvent their whole organization, businesses need an IT infrastructure that provides stability and long-term reliability for the core business operations while also allowing for flexibility in areas where change is continuously occurring.
SAP helps media companies become intelligent organizations by providing integrated business solutions that make use of intelligent technologies and can be enhanced on the SAP® Cloud Platform. This makes it possible for next-generation business processes to produce ground-breaking commercial value on our clients’ journey to becoming intelligent businesses.
SAP’s Support for the Digital Media Sector
The media industry is changing dramatically as a result of the digital revolution. Over the past 20 years, the media industry has seen a substantial transformation brought on by digitization, and change is continuing to speed up as a result of advancements in consumer technology. Technology improvements include things like hyper-connectivity, immersive experiences, machine learning, audience insights through analytics, cloud, security, and privacy. The digital core serves as the foundation for the essential business functions, all of which must run smoothly and consistently. Big data work, real-time transactions, analytics, and connectivity to the framework’s four outer pillars are all made possible by the core.
- Big data and predictive functions rely on consumer connectivity, big data analytics, and data-driven automation for real-time insights and creative business models.
- Your customers require a range of channels for flexible connection options with you.
- Flexibility and agility in dealing with business networks are crucial in order to swiftly onboard new suppliers and move to alternative providers with ease.
- And lastly, it takes a lot of flexibility to develop and keep an agile team.
The functions of SAP S/4 HANA and SAP Cloud Platform
Due to SAP S/4 HANA and SAP Cloud Platform, media firms are now able to digitize and develop their business models. It provides cutting-edge cloud-based content creation and distribution tools, as well as consumer analytics. Let’s look more closely at this shared obligation.
Customer Analytical Services
In the media and entertainment industries, content is king, and SAP S/4 HANA and the cloud platform help to streamline and personalize content to consumer preferences. You may increase the relevancy of the content by utilizing important data from the analytics tools.
Developing New Cloud-Based Apps
Thanks to the SAP Cloud Platform, media companies can easily create new cloud-based mobile apps for the next-generation audience, which is always connected via mobile devices.
increased storage capacity.
The administration of all data streams is made easier by the integration of Hadoop-based storage solutions, in-memory computing, and data stream processing.
Reduce Data Footprint
Utilizing SAP S/4 HANA, media organizations may lower their total cost of ownership and memory footprint (TCO). Enterprise Resource Planning (ERP) software may reduce the footprint by a factor of six by compressing the vocabulary. However, if the historical data is separated and aggregates are removed, the efficacy to lower the footprint might grow up to 10 times.
Examples of a Few Used Cases by Media Organizations Illustrating Success with SAP S/4 HANA
- Thomson Reuters, a well-known media and information company, observed a 98 percent quicker intake after adopting the SAP S/4 HANA system.
- Arclight Cinemas’ business processes were transformed with the implementation of SAP S/4 HANA Finance and Procurement software. They can process 15 million transactions using SAP S/4 HANA.
IMPORTANT ACTIONS
- delivering high-quality content experiences
- concentrating on the audience and servicing the “segment of one”
- Marketization of data and audience knowledge
- By shifting from content to commerce, media value is increased for sponsors and advertisers.